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Sizing the gap between brand promise and brand experience

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Clear is a global marketing strategy consultancy

We provide the clarity that transforms business

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Creating marketing advantage from tech-led transformation

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We helped Wagamama transform, with a brand new positioning and restaurant experience

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How do you drive footfall with a personalised omnichannel experience?

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5 key lessons for brands looking to win in 'Naturals'

Why clarity on category, country and brand dynamics is crucial

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Three reasons why your next big thing will fail...

(and three ways to make sure it doesn't)

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Clear is the strategic partner to ambitious leaders who want to drive lasting transformation in their business or category

We bring clarity to our clients’ toughest transformation questions

Where will growth come from?

How do I organise my brand portfolio to maximise value?

How do I reverse long term category decline?

How do I reposition my brand to remain relevant?

What’s my innovation strategy that helps me stretch into new categories?

What’s my marketing strategy that helps me trade in new geographies?

How do I rationalise my range to create a more efficient brand architecture?

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