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Clear is a global marketing strategy consultancy

We provide the clarity that transforms business

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Sizing the gap between brand promise and brand experience

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Insuring generation rent

With Lemonade entering Europe, what can UK insurers do to prepare?

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Creating marketing advantage from tech-led transformation

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We helped Wagamama transform, with a brand new positioning and restaurant experience

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5 key lessons for brands looking to win in 'Naturals'

Why clarity on category, country and brand dynamics is crucial

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Naturally additive

Delivering products that are Natural plus not Pharma minus

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Stress testing your premiumisation strategy

Five tests to pass and four rules to follow for success

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Clear is the strategic partner to ambitious leaders who want to drive lasting transformation in their business or category

We bring clarity to our clients’ toughest transformation questions

Where will growth come from?

How do I organise my brand portfolio to maximise value?

How do I reverse long term category decline?

How do I reposition my brand to remain relevant?

What’s my innovation strategy that helps me stretch into new categories?

What’s my marketing strategy that helps me trade in new geographies?

How do I rationalise my range to create a more efficient brand architecture?

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