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Barclays

What's the future of borrowing and buying?

Overview

We helped Barclays reframe the world of credit cards and identified a huge opportunity in mobile peer-to-peer payments and lending.

Challenge

Barclays wanted to define the future of their credit card business.

Solution

We started by redefining their business through consumer eyes: not credit cards, as that was the world as we knew it and an internal definition. We took a consumer definition of the world of borrowing and buying.

We mapped and sized the market, existing customers and key opportunities, and uncovered a simple insight which led to a big opportunity!

Result

A simplified and more profitable portfolio of products and clear opportunities for innovation.

Pingit, launched by Barclays in 2012, is a groundbreaking innovation gaining over 1m downloads and growing net revenue 21%

This is really excellent work. We are very impressed with Clear and the quality of the thinking, output and clarity that we see is far beyond what we get from other agencies. We really want to work more with you.

We’d love the opportunity to talk to you
about transforming your business

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