A Little Less Conversation, A Little More Action
B2B marketers need to stop talking about customer centricity and start delivering more customer value
Welcome to Clear's latest perspective on B2B marketing.
Using proprietary primary research from our Cost of Change Study, as well as analysing secondary research sources: SAP, Google and CEB, we have found that when it comes to customer centricity, most B2B companies talk a good game but they usually fail to put words into action.
Here are the reasons why and how to overcome them. We hope you enjoy it.
From customer centricity to customer value
How to avoid the mistakes made by the B2B companies that fail their customers
Thinking | B2B Marketing
By Simon Clough