Close menu

A Little Less Conversation, A Little More Action

B2B marketers need to stop talking about customer centricity and start delivering more customer value

By Simon Clough

Welcome to Clear's latest perspective on B2B marketing.

Using proprietary primary research from our Cost of Change Study, as well as analysing secondary research sources: SAP, Google and CEB, we have found that when it comes to customer centricity, most B2B companies talk a good game but they usually fail to put words into action. 

Here are the reasons why and how to overcome them. We hope you enjoy it.

We’d love the opportunity to talk to you
about transforming your business

Keep in touch with Clear

The latest thinking and project updates sent straight to your inbox

Clear is part of the M&C Saatchi group