Clear helps the world's leading CPG and OTC manufacturers to grow through insight, strategy and innovation.
The rules of the game have changed
It's never been easier for businesses to get to market and reach consumers. And with consumers looking for more local and authentic products and experiences, big multi-nationals are having their share eroded by more agile and niche challengers.
The only way to grow in this environment is to identify what really matters to your consumers and customers and develop a marketing strategy that leverages your assets to take back control of your category.
Where will growth come from?
How do I organise my brand portfolio to maximise value?
How do I reverse long term category decline?
How do I reposition my brand to remain relevant?
What’s my innovation strategy that helps me stretch into new categories?
What’s my marketing strategy that helps me trade in new geographies?
How do I rationalise my range to create a more efficient brand architecture?
Refocusing the role of marketing
In today’s consumer landscape, the biggest constant is change. Can marketing strategy really help you stay ahead?
Thinking | Marketing Strategy
By Mike Weber