Clear helps businesses achieve sustainable and profitable growth, with a clear focus on customer value
Disruption is everywhere, but focused transformation is rare
Businesses are constantly evolving, but the response is not always sufficiently coherent, distinctive or efficient to create real change and impact.
We start with a deeper understanding of the people most important to each business and translate this into clear, commercially relevant marketing strategy: creating a common focus for transformation across complex organisations.
Are we getting maximum return on our portfolio and innovation investment?
What’s the size of this opportunity?
What will it take to engage colleagues in creating change?
Where will growth come from?
What’s the most compelling way to articulate this proposition?
How can we create a distinctive and mutually valuable customer experience?
From customer centricity to customer value
How to avoid the mistakes made by the B2B companies that fail their customers
Thinking | B2B Marketing
By Simon Clough