As a Consultant at Clear UK, Matt specialises in translating rich quantitative research into clear strategic insight. He has delivered multiple attitudinal, occasion and needs-based segmentations, across varied categories, for clients including Bacardi, GSK and SSP, helping them to map growth opportunities and inform future strategy.
Prior to joining Clear, Matt led insight projects including communications and pack testing at BrainJuicer. He is passionate about System 1 insight and is dedicated to applying the latest in behavioural science to commercial challenges.
Matt is recently married and looks forward to weekends walking his new puppy in the country.