Mark is a director specialising in strategy and the Head of Innovation. This means he helps his clients uncover new, commercial opportunities and create the solutions to unlock them.
Over his 7 years at Clear, he’s delivered a portfolio strategy for Pernod Wines, mapped the beer and cider market for SAB Miller, and re-positioned multiple spirits brands. Beyond alcohol he’s developed new positionings and products for financial services, healthcare and technology companies.
Prior to joining Clear, Mark was a Consumer Insights Manager at ABInbev, where he developed his passion for alcoholic drinks (and the industry). Outside of Clear he likes to swim and get the most out of living in London.