Ludwig is a Director who specializes in insight and strategy. He has a passion for the seemingly unsolvable brief and loves the moment of clarity when all the pieces come together. During his time at CLEAR he has worked on strategy, insight and innovation briefs for clients such as Nestle, Nomad, E.ON, Reckitt Benkiser and M&S. His favorite project at CLEAR so far was working with a global food brand to define their renovation strategy for their core product portfolio.
Prior to CLEAR, Ludwig worked at FACE as Account Director for Unilever, Coca-Cola and Mazda Europe using co-creative approaches to solve brand development, proposition development, NPD and EPD briefs.
When not helping brands crack the Rubiks Cube of their challenges, Ludwig likes to spend time channeling his inner martial artist in Muay Thai class and balancing it out by finding new culinary delights around London. Ludwig is also Unilever accredited and a native German speaker.